Develop and execute visual and written content to shape the News 6 brand's reputation and audience perception across broadcast, digital, social, and web platforms. Oversee communications strategy, content creation, and distribution.

Capture and edit long- and short-form video content in various formats and styles, from cinematic documentaries to social-first vertical videos, using Canon professional cameras and Adobe Creative Suite.

Write for diverse communications channels, including broadcast scripts, web content, social captions, event copy, and brand messaging, adapting voice and style to each platform and audience.

Built and managed an on-site video and photography production studio, overseeing space scheduling, equipment organization and procurement, and maintenance. The studio is now used by multiple departments for shoots, interviews, and live content.

Create and maintain digital signage, email templates, web content, and other digital assets to support brand communications and business initiatives.

Manage communications calendars and project management systems, overseeing multiple concurrent projects across broadcast, digital, social, and live production under tight deadlines.

Co-rebuilt News 6 Insider by developing content strategy, brand identity, and production framework, resulting in a 10% increase in membership sign-ups, over 500 daily active members, and 275,000+ page views. All content focused on attracting new audiences and building brand loyalty.

Produced Instagram Reels with 380,000, 98,000, and 54,300 organic views, demonstrating the ability to create social content that drives audience engagement.

Created I-4 Food Tour, the department’s first original content series, which secured a major regional sponsorship within weeks of launch and aired in prime broadcast for a full year.

Create, write, shoot, edit, and host Everyday Wild, an original wildlife and conservation series produced with Defenders of Wildlife. This series translates complex conservation topics into accessible, engaging content for general audiences, aligning with National Geographic Expeditions storytelling.

Produced Milton, a Suncoast Emmy Award-winning short documentary, independently managing research, scripting, field production, editing, and delivery. Achieved over 44,000 YouTube views.

Produced the Service to America Award-winning entry video using a cinematic, documentary approach, contributing to the station’s consecutive national wins.

Lead and mentor a team of six cLead and mentor a team of six creative producers, managing multiple projects and deadlines simultaneously.